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Elite Tier Case Study
Luxury Residential / Dehradun
AuraHeights.
A luxury real estate website for a RERA-registered Mussoorie Road residential project, designed to work as brand statement, brochure, and sales tool at once.
StatusLive preview, pending migration
LocationMussoorie Road
Client
Aura Heights
Location
Mussoorie Road, Dehradun
Services
Web Design, Web Development
Timeline
2 weeks
Status
Live preview, domain migration pending
Preview
auraheights.netlify.app
Development
Solo developed by Piyush Arya
Luxury Through Discipline.
The site avoids loud luxury signals. Editorial typography, measured spacing, warm surfaces, and subtle reveals make the project feel confident without over-selling.
01
Quiet Authority
The site avoids loud luxury signals. Editorial typography, measured spacing, warm surfaces, and subtle reveals make the project feel confident without over-selling.
02
Buyer Sequence
The page order follows how a premium buyer evaluates property: positioning, trust, plans, specifications, features, gallery, location, and enquiry.
03
Trust Before Sell
RERA, MDDA, gated security, unit data, and specification depth are surfaced before heavy emotional selling, because credibility matters at this price point.
Dark Theme.
The project uses a dual-theme system. This case study leans into the darker alternative from the site palette to keep the portfolio cinematic.
Dark Background
#0F0D0B
Secondary Dark
#1A1714
Marble Dark
#252018
Warm Text
#F5F0E8
Bronze
#C9A04A
Sage
#5A7A5C
Buyer Sequence.
Trust signals come before floor plans because buyers in this segment validate RERA, MDDA, and project quality before they study layouts. Each section advances that evaluation.
Hero with address and premium positioning
Overview facts and project scale
RERA, MDDA, and security trust signals
Tabbed floor plans with six unit types
Dark vision section with scroll-triggered video
Accordion specifications by category
Gallery route and visual preview strip
Mapbox location section with connectivity data
Location System
Mapbox integration allows the map to carry the same warm, muted visual language as the rest of the site, paired with 17 connectivity landmarks.
Floor Plans
Six layouts made scannable via tabbed navigation, keyplan diagrams, and attached enquiry CTAs for each specific unit type.