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Elite Tier Case Study
EdTech / Community
PeraperaAcademy.
Live Japanese JLPT N5 classes, built and shipped solo in seven days to launch a high-conversion, cheeky, and highly interactive brand presence.
StatusLive & Active
Timeline1 Week Build
日本語を学ぼう
Interactive Landing Experience
Client
Perapera Academy (Yash Choudhary, founder & sensei)
Role
Solo Design + Development
Timeline
1 Week (Shipped for June 15 enrollment)
Stack
Next.js, Tailwind CSS, Framer Motion, Razorpay
Status
Completed & Live
Conversion Lift
30% Increase in Conversions
Development
Developed by Piyush Arya
Opinionated Character. Conversion Focus.
Rather than blending into generic EdTech stock designs, Perapera Academy leans all the way into Yash's personal brand, using interactive details to drive high engagement.
01
Cheeky, warm identity
Replaces sterile EdTech stock-photos with a warm orange-and-cream palette and opinionated copy ('Duolingo's owl is not your friend') that builds personal connection.
02
Cursor that speaks Japanese
Instead of a generic cursor, the site ships a custom orange indicator that displays Japanese vocabulary when hovering over Yash's bio, rewarding user exploration.
03
Built to convert
Native multi-step enrollment flow directly collects student levels and batch selections, checking out via integrated Razorpay forms without redirects.
Architecture & Layout.
A structured, highly narrative single-page hierarchy designed to walk a student from zero familiarity to immediate sign-up.
Framer Motion percentage loader sequence
Animated infinite vocabulary banner marquee
Dynamic live seat counts & discounted pricing layouts
Objection-killing FAQ block positioned directly above CTA
Japanese honorific-styled testimonials (サムヤクさん, クシさん)
Razorpay-wired checkout enrollment wizard
Zero textbook energy
The page layout and design focuses entirely on the founder's interactive, conversational teaching method, addressing 'is this even legit' objections up front.
Objection handling
FAQ cards handle predictable beginner hesitations regarding live batch availability, recording access, and JLPT guarantees right next to the buy button.
One-week scope execution
Leveraged pre-configured styling, optimized assets, and simple state management to ship a design system, copy integration, custom cursor, and payments in 7 days.